Measure your blogging success.

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Relax.


I’ve wanted to be a famous writer since I was a teenager. It hasn’t happened yet and I’m seventy, so the outlook is bleak.

Some of my humorous articles were published in magazines about 30 years ago. My target audience was single working parents—SWOPs, I called them.  I actually was a SWOP, so I knew what I was talking about. For instance, one article covered the challenge of getting kids to school on time and yourself to work on time on weekday mornings. If you are, or ever were, a SWOP, you know how tricky this can be.

I shared my solutions with readers. For instance, I had my second-grader pick out the clothes she wanted to wear to school the night before, and lay them out on her chair. And she had to stick to her decision in the morning, or there would be a consequence. Threatening not to buy her a McDonald’s Happy Meal was usually effective, especially if she needed a piece in a set, like Papa of the Berenstein Bear figures. I had her decide what she wanted for breakfast the night before too, and set the table, maybe even pour the cereal and cover with Saran wrap, pour the juice…. Every saved step helped. Then in a flash of brilliance I suggested why not eat breakfast the night before too? That really saved a lot of time. The important thing was to make sure she ate breakfast after dinner.

And so forth. People enjoyed my columns. But after a year or so my SWOP life got so busy I ran out of time for writing and marketing my articles and gave it up. The need to focus on salaried work that covered rent money, medical insurance, and the like, and have time for my daughter, trumped having fun writing.  

I retired a few years ago and thought about trying to write for publication again, but the market in our digital age is even more saturated with aspiring writers than it was in my magazine days.

So I thought…why not blog? It sounded like fun. But I also admit to a secret hope my blog would go viral, and be so wildly popular and attract such a following that some publisher somewhere would be interested in putting out a collection of my brilliant posts.

That hasn’t happened yet either. Things with my blog have been pretty quiet. Quite the opposite of viral, and that’s putting it mildly. The other day I was feeling like a failure, pitifully unsuccessful, painfully discouraged. What’s the use? I thought. On my way out to the garden to eat worms, I vowed to quit blogging, to find something else to do with my talent, modest though it is.

But I gave it some serious thought, and what I decided was that rather than quit blogging, I would redefine success.

What is success, anyway? I had to take a long, hard look at that question and define what it looks like for me.  Not for somebody else. Success means different things to different people. And I decided that if I’m having fun when I’m writing, I’m successful. After all, what is more important than enjoying life? And if I’m enjoying myself, I am a successful blogger. If I had 10,000 followers but hated the process of writing, I would be unsuccessful. If I had one follower but was enjoying myself, then I’m successful. Well, maybe two followers. 

I do enjoy blogging. Sometimes I laugh out loud while I’m blogging away on the PC in our minuscule office. While I may have a tiny office, I have a big LOL. It booms out of the room and reverberates around our home, and my husband hears it wherever he is—in the living room, the garage, out in the yard…around the block if he’s jogging. He says it sometimes sounds like there’s more than one person in the room, like I’m having a party I didn’t invite him to.  

I get a lot of ideas for my blog when I’m grocery shopping or jogging or whatever. Sometimes they make me LOL. At first people stared at me and so I started wearing ear buds to make them think I’m talking to someone on my iPhone. I don’t want them to think I’m just some crazy senior. Anyway, let them laugh. I’m being a success. By enjoying myself and laughing I am stimulating chemicals in my brain called endorphins, which have been proven to reduce pain and stress and promote health. I’m making myself healthier. So I don’t mind so much if people stare at me when I laugh, but I do try not to fart.  

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I have some of my best blog ideas when I’m squeezing fruit in the grocery store.

One day I was squeezing and sniffing cantaloupes in Safeway and suddenly burst out laughing because I remembered my Victoria’s Secret misadventure. I walked in to all that pink and black silky-soft sexiness, feeling like a big old hippo in a pool full of dainty minnows. I was there because a friend told me they would measure me properly so I could find the correct size for my newly expanded senior body. A young svelte thing measured me in the dressing room. My band size was 44. I thanked her and told her I was going to go find a couple of bras, and she said “Oh, ma’am, the largest size we carry is 38.” I laughed, so I wouldn’t cry. I was humiliated, but eventually I wrote my popular post, “A Victoria’s Secret Reject.” No silky, naughty, X-rated lingerie for me. Back to Sears. (Sears might not be around for much longer. Then what?)

In the Tea and Coffee aisle I remembered the time I was in Kohl’s trying on sweaters, and brought a turtle neck on the sale rack into the dressing room. I put it on and when I looked in the mirror was shocked to see the neck of a bullfrog. My neck skin was being pushed up by the high, snug collar and hanging over it like a spare tire. I stifled a scream, but not quite totally, and heard the salesgirl outside ask “Are you all right in there, ma’am?” It was a depressing day for me, but in the end I laughed and wrote “Terror in the Dressing Room.”

Standing in the Pharmacy line I recalled a Girl Scout campout my daughter and I went to about 30 years ago, when she was five. We were all sitting around the campfire at night, and I related some little anecdote about my “ex-mother-in-law.” My daughter said, “Myrl wasn’t your mother-in-law, Mom. You and dad were never married.” I felt embarrassed and ashamed, but lightened up when delighted laughter burst out around the campfire. My resulting blog post was “Mother-Daughter Secret, Not.”

Standing in the checkout line, I remembered phone pranks my friends and I played when I was a kid, back in the Stone Age, before cell phones, when you had to be home to answer your phone, which was what we now call a “landline.” We would call and ask people if their refrigerator was running, and if they said yes we said “better go catch it.” Or we’d ask them to blow into the phone and then tell them “thanks, you just blew the bird turds off the line.” Those were the days.

It certainly makes grocery shopping more fun, thinking about funny things that have happened. I spend a lot of time pulling my cart out of the flow of traffic and writing ideas in my iPhone notes. And laughing. It makes jogging more fun, driving more fun, vacuuming more fun… I’m laughing right now, in fact, writing this very post. My husband just shouted from the living room, “Who the hell is in there with you?”

Now I have a difficult confession to make. Here comes the naked truth. The blog that you are reading right now (thank you!) has 60 followers. That’s an amazing number. Amazingly small, that is. There are millions of bloggers and readers in the WordPress blogosphere and only 60 of them follow my blog. Most of them are my friends, whose arms I twisted. I tell myself my work is good, but I’m just not much for social networking. That’s what you need to do to drum up blog followers. I know absolutely zip about SEO. (SEO is search engine optimization, by the way, the highly technical art of getting Google and Yahoo to direct searchers to your articles.) I don’t tie my blog in to Facebook, in fact I rarely post anything on my page.  I don’t tie it into Instagram because I don’t have an Instagram account, I don’t tweet about it because I’m not on Twitter.

I don’t do any of those things. I just write and enjoy myself and laugh in the grocery store and other inappropriate places. I will blog bravely on in obscurity, in the vastness of the blogosphere, like the humor-blogger version of John the Baptist preaching in the wilderness. Why stop, when I’m having so much fun?


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Scripture: What good will it be for someone to gain the whole world, yet forfeit their soul? To gain 10,000 blog followers yet not have fun?


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The Power of Chocolate: Will looked horrified. “What kind of monster could possibly hate chocolate?”
― Cassandra ClareClockwork Angel

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6 thoughts on “Measure your blogging success.

  1. Are you going to try indie publishing. Many writers blog short stories, get feed back, and… wait for it… They publish their stories in a book or ebook as an indie publisher. Actually if you want to know the truth. You are publishing right now. Don’t tell anyone, but posting on a blog is publishing!

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